Regional HVAC Group
Tightly managed search and Performance Max campaigns lowered cost per lead and kept the pipeline full through seasonal swings.
The challenge
Ad spend was being wasted on broad, poorly structured campaigns, and lead flow dried up between seasons.
What we did
We rebuilt the account around high-intent keywords and tight match types, layered in Performance Max, and aligned landing pages to each campaign.
- Restructured campaigns around high-intent keywords
- Added Performance Max for full-network reach
- Aligned landing pages to each campaign
- Optimized bids and budgets weekly
The results
Cost per lead dropped sharply while total lead volume more than doubled, and smarter budget pacing kept the pipeline full even in slower months.
"Our cost per lead is down and the calls keep coming, even off-season."
Representative example of a typical engagement. Full details available under NDA.
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